This site is powered by
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Ecommerce Essentials: Creating A Successful Digital Presence
Introduction
Welcome to Ecommerce Essentials (2:56)
Module 1: Website Must Haves
Introduction to Website Design for Ecommerce (1:41)
Image Recommendations (9:26)
Product Description & Content Length Recommendations (8:45)
Product Image Recommendations (4:52)
Essential Pages to Include (7:45)
Module 2: Tracking Setup
Introduction (1:45)
Setting Up Google Analytics (10:15)
The Importance of UTM Parameters (5:50)
Implementing UTM Parameters (7:46)
Module 3: UX/UI and Heatmapping Tools
Introduction (8:20)
Introduction to UX/UI Principles (4:21)
Heatmapping Tool Selection & Set Up (9:56)
Interpreting Scroll Chats & Click Heatmaps (5:53)
Using Heatmapping Tools to Improve Your Website (1:10)
Module 4: Organic Social Media
Introduction to Organic Social Media (2:32)
Understanding Social Media Platforms (15:21)
Posting Frequency & Posting Scheduling (7:21)
Tips for Creating Engaging & Shareable Content (6:38)
Tools & Resources for Social Media (15:27)
Module 5: Paid Advertising
Introduction to Paid Advertising (2:13)
Choosing The Right Paid Advertising Platform (6:46)
Choosing Your Advertising Budget (6:59)
Setting Up Conversion Tracking (15:58)
How to Set Up AI Assisted Campaigns (22:35)
Module 6: Data Interpretation
Interpreting Data (22:34)
Outro
Final Remarks (1:29)
Special Surprise
Introduction to Paid Advertising
Complete and Continue